Afterschool Alliance

From: Subject: Afterschool Alliance Date: Fri, 15 Feb 2008 16:31:14 -0500 MIME-Version: 1.0 Content-Type: multipart/related; type="text/html"; boundary="----=_NextPart_000_0000_01C86FF0.2E8EE510" X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2900.3198 This is a multi-part message in MIME format. ------=_NextPart_000_0000_01C86FF0.2E8EE510 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable Content-Location: http://www.afterschoolalliance.org/media_main.cfm =EF=BB=BF Afterschool Alliance

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Funding<= BR>Advocac= y
Media

State = Pages

Start=20 a Program

Succe= ss=20 Stories

Friday, February 15, 2008

A complete booklet on = how to work=20 with the Media is also available as a PDF=20 file.

Like it or hate it, respect it = or scoff=20 at it, one fact remains: the media exert = enormous=20 influence over the way Americans think about = their=20 common culture, their politics, their = communities, and=20 their world.

Admittedly, it is = sometimes=20 tempting to ignore the news media, or at least = certain=20 types of media. But to do so is to ignore=20 opportunities to teach and to build = understanding.=20

Engaging the news media is therfore = vitally=20 important for afterschool advocates. To be = most=20 effective, it's helpful to know some of the = basics=20 about the media, how reporters work, how best = to=20 communicate with them, how to plan a media = campaign,=20 and in general how best to use the media to=20 communicate your story to the public. Here you = will=20 find:

The=20 Newspaper Opinion Page & Writing A = Letter to the=20 Editor or Op-Ed

Asking=20 Newspapers and TV and Radio Stations to Run=20 Afterschool Ads/Public Service = Announcements=20

Use=20 our Action Center to access contact info for = your=20 local media or send and email or letter=20 automatically

Tips=20 for Working with the Media
Ho= w=20 the News Media Works
How= =20 to Best Communicate With the Media
Whe= n=20 to Communicate With the Media
Ho= w=20 to Frame Your Message
Tips=20 on Writing Fact Sheets
Tips=20 on Writing Calendar Announcements
Tips=20 on Writing Media Advisories
Tips=20 on Writing News Releases
Tips=20 on Writing Op-Eds
Tips= =20 on Writing Letters to the Editor
Tips=20 on Writing Pitch Letters

Program=20 Tools Main

Media=20 Booklet

Press=20 Release Archives

Use= =20 your voice to make afterschool available to all kids. = Be a=20 hero; take these simple actions.

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